Get Up to 40% OFF New-Season StylesMenWomen * Limited time only.

Clean Eating: Everything You Need To Know

Clean eating is perhaps one of the most prevailing diet trends in the world of health and
fitness and it is here to stay. Ask any fitness or sports enthusiast they will most likely
credit ‘clean eating’ for their physique and performance levels. And the cult of “clean
eating” is more popular than ever these days. ‘Clean Eating’ presents itself on the
opposite end of ‘IIFYM’ spectrums. While the ‘IIFYM’ (If it fits your macros) folks preach
that you can eat anything that fits your macronutrient goals.
‘Clean eaters’ don’t emphasize the quantity but the quality of food. They advocate that
only ‘clean foods’ must be consumed throughout the day. Nonetheless, the term ‘clean
foods’ is very vague and subjective in itself. For a Ketogenic dieter, this will mean meat,
nuts, and cheese, for a vegan, plants, and seeds, and for Paleo dieter, the list is limited
to Paleo-approved foods. In this article, we will break down everything you should know
about clean eating and also provide a sample clean Indian diet.

What Is Clean Eating?

Technically ‘clean eating’ is not a form of diet rather a nutrition ideology for healthy living
that focuses on consuming natural whole foods rich in micronutrients and
avoids/minimize consumption of processed and junk foods. A diet which is up to 90%
composed of whole foods is generally regarded as a ‘Clean Diet’
The ideology of clean eating traces back to the ancient period, the Greek physician
Hippocrates did one of the first works on dietary principles and quoted “Let food by the
medicine and medicine be thy food”.

The Basic Ideology

1. Avoid processed foods
2. Avoid refined foods
3. Avoid artificial ingredients
4. Avoid Alcohol
5. Consume mainly whole foods in their natural forms

Is it better than Flexible Dieting?

Like mentioned earlier ‘Clean eating’ ideology is the opposite of IIFYM. While you are
allowed to consume anything and everything that fits your macro-goals in IIFYM, you
are limited to natural whole foods in ‘Clean eating’. This has certain advantage and
disadvantage when compared to a flexible diet like IIFYM. Since you have a rigid
plan (as in most clean diets), you are less likely to deviate from it and inevitably make
better progress. It is not uncommon for dieters on a flexible diet to misinterpret calories

of food and hamper their progress. A structured plan and inclusion of primarily whole
foods in a clean eating diet makes it easier to follow and enhances satiety rate.
However, the limited food choices can create monotony and make adherence a
challenge. In a nutshell, clean eating is good for initial stages of a diet when an
individual is learning about calorie tracking and developing structured nutrition habits.
Once, a certain degree of nutrition excellence has been achieved a more flexible diet
approach can be implemented.

Clean Eating Benefits

1.Better skin & hair quality

It is said “You are, what you eat”  Perhaps one of the most notable advantages of
following a clean diet is improved skin and hair quality. Processed/Junk foods contain
artificial flavorings, colors and hydrogenated oils which tends to promote skin acne and
oiliness. A diet rich in whole foods provides the body with not just macronutrients but
also all the essential micronutrients and antioxidants such as Vitamin B’s A, C, and E
which are good for skin and hair health.

2.Better digestive health

In addition to nutrients like potassium, vitamin C and folate, a clean diet (given it has
plenty of fruits and vegetables) is also high in fiber. Fibre has the potential to reduce
constipation, enhance digestion and lower the risk of heart disease and diabetes.


Consuming a full spectrum of vitamins and minerals via whole foods ensures optimal
body functions which enhances immunity. Studies have noted that people whose diet
are rich in whole grains, fruits and vegetables fall sick notably less than people whole
majorly consume processed foods. This isn’t due to what they are eating but what thefood is composed of.

How does Clean Eating help you??

Clean eating philosophy doesn’t account for one vital factor i.e. food quantity. And this
has led to a common misconception among people that if they start eating ‘clean foods’
they will achieve their fitness goals. But whether your goal is fat loss or muscle building
the most important consideration is the caloric quantity. Although, clean eating has
numerous health benefits as we discussed before, merely eating clean foods cannot
make you lean or muscular.
In 1964 a group from the Institute for Medical Research in Oakland, California, decided
to study the effect of various macronutrient compositions on weight loss in obese
patients. This study involved five obese patients residing in a hospital metabolic ward.

The patients were fed a liquid formula diet (we can call it clean!) containing the same
number of calories per day – either 800, 850, or 1200 (as per the patient) for ten weeks.
Every three or four weeks the researchers modified the formula to change its content of
protein (from 14 to 36% of calories), fat (from 12 to 83% of calories), and carbohydrates
(3 to 64 percent of calories).
All the obese patients lost fat/weight at a constant rate, regardless of the nutrient
composition of the diet. What mattered was the total calorie deficit.
The title of the study was synonymous to the findings: Calories Do Count
Therefore, if someone (hypothetically) consumes 10 Kg of carrots every day he/she will
be in taking 4100 calories per day which is be a lot for most human beings and
inevitably make him/her fat. Hence, it’s not just what you eat but how much you eat is
what matters. If you have additional muscle building or performance goals you have to
quantify the composition of food as well.

General Recommendations For Feasible Clean Eating

Now that we have a firm idea of what clean eating is, its pros and cons. We can make
some general recommendations for taking advantage of this eating style.

1. Consume one to two serving nuts every day

Nuts are rich in unsaturated fats, vitamin E and L-arginine. Also being high in fats which
tends to digest slowly it provides good satiety. People on a weight loss program may
consume one serving a day and for weight gain goals two servings a day.

2. Consume one to two servings of fruits every day

Fruits are rich in micronutrients which are essential for optimal functioning of the human
body. If you consider macronutrients as fuel, consider micronutrients as engine oil.
People on a weight loss program may consume one serving a day and for weight gain
goals two servings a day.

3. Consume at least 2 servings of fibrous vegetables every day

Apart from being a good source of many vitamins (such as vitamins A, C, and K and
folate) and minerals (such as iron and calcium), they are also rich in antioxidants, which
tackles the free radicals which can damage your body. Also, vegetables are high in fibre
with a negligible amount of calories making them great for filling the stomach and
keeping the gut healthy. For people on a caloric deficit consuming fibrous vegetables
with each meal can curb hunger levels.

4. Get the majority of your carbohydrates from whole grains

Grains are a great source of many nutrients, which includes fibre, B vitamins (thiamin,
riboflavin, niacin and folate) and minerals (iron, magnesium and selenium). Consuming
whole grains regularly have shown to reduce the risk of certain chronic diseases.
Hence, rotis, legumes, pulses, lentils and oats should be the primary source of
carbohydrates in your diet.

5. Adequate Protein Intake

Protein is your number ally if your goal is to enhance body composition. Protein is
broken down into amino acids in the body which helps in building new muscle tissues
and recovering from strength training. For fitness goals aim for 2-2.2g protein per Kg
body weight.
Even if your goal is not to build muscles and just stay healthy, aim for at least 1.2g
protein per kg body weight as the role of protein is not limited to muscle building. Protein
is essential for certain critical roles in the body such as the production of hormones and
secretion of enzymes.

Keeping track of how much you are eating.

As stated above that just eating clean foods can also result in weight gain if the amount
of food isn’t gauged. We recommend a simple technique for quantifying your food. This
technique was developed by the Precision Nutrition experts which uses your hands as
measuring tool. It is convenient plus personalized- the bigger you are, the bigger your
hand, and consequently more food you would get to have. Vise-Versa for smaller

Protein intake

For protein-dense foods like meat, fish, eggs, dairy, or beans, use a palm-sized serving.
 For men- two palm-sized portions with each meal
 For Women- One-Palm Sized portion with each meal
Note: a palm-sized portion is the same thickness and diameter as your palm.

Vegetable intake

 For vegetables like spinach, green beans, kale, broccoli, etc. use a fist-sized
 For men- 2 fist-sized portions of vegetables with each meal.
 For women- 1 fist-sized portion of vegetables with each meal.
Fat intake

 For fat-dense foods – like oils, butter, nut butter, nuts use your entire thumb to
determine your serving size.
 For men- 2 thumb-sized portions of fats with most meals.
 For women- 1 thumb-sized portion of fats with most meals.
To determine the portion of carbohydrate-rich foods such as grains, bread, rice, fruits
use a cupped hand serving.
 For men- 2 cupped-hand sized portions of carbohydrates with most meals.
 For women- 1 cupped-hand sized portions of carbohydrates with most meals.
If you apply these principles to 70% of your food intake. Your health will be dramatically
enhanced in just a few weeks.


Meal 1 Breakfast
Whole Eggs
Eat the way you love | Add some sauces for flavor 4

Milk 1 Glass ~ 300 ml
Fruits ½ Plate
Take your multivitamin and multimineral and vitamin D (2,000-5,000IU) with this meal.
Meal 2 Lunch
Chicken Breast 200g

Green Vegetables As much you like
Snack Meal
(Eat when you get mid day hunger)
Mix up your favourites 30g
Meal 3 Pre Workout

Brown Bread 2

Peanut Butter 15g

Whey Protein 1 Scoop
Go to gym after 45-60 Mins of consuming this meal
Meal 4 Dinner
Paneer 150g

Rice (brown or white) 70g

Green Vegetables As much you like

Open chat
Can we help you?